Akeneo, an open-source product information management (PIM) software provider founded in France in 2013, has raised $13 million from investors Partech Ventures and Alven Capital.
The company plans to use the new funding to double its R&D team and accelerate international sales.
With Akeneo, brands can streamline detailed, high-quality product data across sales channels in a way designed to help manufacturers and e-Commerce companies better manage and market products, improve conversion rates, enhance SEO and improve productivity.
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Partech Ventures is the majority investor in the funding round, and it sees strategic PIM as a growing competitive advantage for e-Commerce players: “With the boom of product offers and distribution channels, managing product data is a major issue with a measurable impact on sellers’ turnovers,” said Reza Malekzadeh, a Partner at Partech Ventures in a statement.
PIM Software Provider Akeneo Secures $13 Million
