Paytronix Systems, a loyalty, rewards and guest engagement analytics software provider, has secured a $65 million growth equity investment from Great Hill Partners.
Launched in 2001, Paytronix will use the funds to accelerate its growth and improve pay-at-the-table and other technologies it provides to 16,000 U.S. restaurant locations, including the Panera Bread and California Pizza Kitchen chains. The company also intends to expand its geographic footprint and market focus, though no specifics were shared in a statement.
The Great Hill investment represents the first institutional capital in Paytronix. The company has previously raised more than $2 million from investors, according to SEC filings.