EnterWorks secured an undisclosed investment from its primary funding entity, Black Dragon Capital. The company will invest the money in its Master Data Management (MDM) and Product Information Management (PIM) platforms.
Additionally, EnterWorks will use the funding to strengthen its R&D activities in user experience, microservices and the cloud, according to CEO Rick Chavie. The investment is designed to make the platform easier to use, raise customer value and improve user adoption.
The EnterWorks platform is designed to enable companies to acquire, manage and transform product information into persuasive content that drives higher sales. The software supports content and master data in a virtual database architecture that houses content across multiple brands, business units and trading partners for global and local collaboration.