Executive ViewPoints

Using VR To Understand Consumers In A Post-COVID-19 World

Eye tracking is a common way for retailers to research buying behavior, but until recently eye trackers have been extremely limited in…

A Crisis Will Always Find A Supply Chain’s Weakest Link

COVID-19 exposed critical weaknesses throughout retail supply chains, as would any scenario that applied pressure to an already pressurized environment. Early March…

How Will DTC Rebound After The COVID Retail Shakeup?

As the country pulls through the worst of the COVID-19 shutdowns, economic recovery moves to the forefront of debate. Will the travel…

Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. Prime Day and its halo effect…

Turning Inventory Into Cash: How Retailers Can Thrive In A Post-Pandemic World

Inventory is typically a retailer’s biggest asset. After all, the only way that retailers stay in business is to sell goods: the…

Digital Is Turning Retail Into An On-Demand Model

To attract a new generation of shoppers, retailers are looking to redefine go-to-market strategies and reimagine the customer experience inside their physical…

Digital Distancing: Top 3 Ways Retailers Can Connect With In-Store Shoppers

The pandemic has been a punch in the jaw for many of us in retail. The pace and scope of widespread, global…

Trending The Rules: Top Retail Trends Are Trending At An Unprecedented Rate

COVID-19 has changed retail. But much of what appears transformational really reflects the speed of impact rather than an unprecedented overhaul. Earlier…