Executive ViewPoints

Reaching The Most Influential Shopping Generation As We Transition To A New Normal

It’s no surprise that the shopping habits of Gen Z during the pandemic will predict the near future for retail. Gen Zers…

Excess Inventory: The Losers And Wieners

Top Dog is an institution in Berkeley, Calif. serving gourmet sausages on toasted French rolls to legions of Cal students and Bay…

Reimagining What’s Possible With 5G In Retail

The retail industry is relentlessly innovative. And in these times of global uncertainty, retailers must be responsive to change and prepared to…

Four Real-Life Examples Of How Agility Unlocks CX Innovation In E-Commerce

Consumers are getting harder and harder to impress. The bar for what makes a standout customer experience (CX) is rising every year. …

Leveraging A Chief Supply Chain Officer To Enhance the Retail Experience

Not long ago, the Chief Experience Officer was introduced to retailers as a role that could oversee the entire customer and employee…

What Global Traffic Trends Tell Us About The New Retail Reality

The retail reopening process is underway in many parts of the country, and brands and centers alike are trying to figure out…

Reimagining Retail Stores In A Post COVID-19 World

As COVID-19 continues to loom over the globe, retailers are now also assessing guidelines and developing plans to adapt their store experiences…

Using VR To Understand Consumers In A Post-COVID-19 World

Eye tracking is a common way for retailers to research buying behavior, but until recently eye trackers have been extremely limited in…

A Crisis Will Always Find A Supply Chain’s Weakest Link

COVID-19 exposed critical weaknesses throughout retail supply chains, as would any scenario that applied pressure to an already pressurized environment. Early March…

How Will DTC Rebound After The COVID Retail Shakeup?

As the country pulls through the worst of the COVID-19 shutdowns, economic recovery moves to the forefront of debate. Will the travel…

Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. Prime Day and its halo effect…