Executive ViewPoints

How Will DTC Rebound After The COVID Retail Shakeup?

As the country pulls through the worst of the COVID-19 shutdowns, economic recovery moves to the forefront of debate. Will the travel…

Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. Prime Day and its halo effect…

Turning Inventory Into Cash: How Retailers Can Thrive In A Post-Pandemic World

Inventory is typically a retailer’s biggest asset. After all, the only way that retailers stay in business is to sell goods: the…

Digital Is Turning Retail Into An On-Demand Model

To attract a new generation of shoppers, retailers are looking to redefine go-to-market strategies and reimagine the customer experience inside their physical…

Digital Distancing: Top 3 Ways Retailers Can Connect With In-Store Shoppers

The pandemic has been a punch in the jaw for many of us in retail. The pace and scope of widespread, global…

Trending The Rules: Top Retail Trends Are Trending At An Unprecedented Rate

COVID-19 has changed retail. But much of what appears transformational really reflects the speed of impact rather than an unprecedented overhaul. Earlier…

Improving Supply-Chain Sustainability For A Circular Economy: Three Positive Steps for Retail

Consumers today want to know exactly what they’re buying — and many of them want to know how it was sourced, made,…

Facebook Shops And The Rise Of Social Commerce

Facebook recently announced the launch of Facebook Shops. This is a timely offering that could help small businesses stay afloat during the…

How Retail Can Learn From The On-Demand Economy And Survive The Pandemic Sucker Punch

The retail industry is reeling from COVID-19. If it were a boxer, it would be against the ropes, close to a technical…

How Online Retail Can Maximize Google Search In Uncertain Times

The uncertainty created by COVID-19 and the gradually loosening lockdowns mean it’s harder than ever for online retailers to know how and…

Off-Price Retail: A Double-Edged Tool For Brands With Excess Inventory Needs

From supply chain disruptions to shifting seasonality and evolving fashion trends, a majority of America’s leading retail brands are constantly left with…