Executive ViewPoints

What is the Sound of Your Brand In-Store? Tips for Striking the Right Tone This Holiday Season

Q4 2020 will be the most consequential retail quarter of the past 25 years. To make the most of this holiday shopping…

As Retailers Adjust to the Pandemic, Embracing Digital Commerce Doesn’t Have to be Risky

When the pandemic began to take shape last spring, many organizations were forced to hastily restructure their retail operations. Brick-and-mortar stores quickly…

Five Pandemic-Driven Trends Reshaping Retail CX Strategy

The COVID-19 pandemic has upended the retail sector. From household name brands declaring bankruptcy, to Amazon consolidating its ecommerce dominance, to curbside…

The New Normal: CPG’s Return to the Customer

The rapid growth of ecommerce and proliferation of subscription services is changing the retail landscape for good. Deloitte Digital estimates that online…

Transparency: The ‘Secret’ to Successful Seasonal Marketing

With brand marketers charged with growing market share and attracting new consumers throughout the never-ending cycle of seasonal marketing, the search for…

5 Lessons Online Merchandisers Can Learn From Leading Brick-and-Mortar Retailers

When it comes to online merchandising, there are plenty of subtle but effective in-store tactics that can be difficult to replicate. Mannequins,…

Identifying the ‘Faces’ Behind Faceless Online Transactions

Consumer preference for online shopping continues to rise, as more purchases are being made online than in stores with each passing year….

Tips for Staying Safe and Seeing Green on Black Friday

Don’t be surprised if Black Friday looks different this year. At the same time, it is the holiday season and people around…

How College Town Retailers Can Best Cope With a Fraction of the Student Population

Predicting retail shopping demand in college towns has been unprecedented this school year. Typically, during a normal year, the U.S. has more…

React Quickly to Competitor Pricing

The pandemic is forcing retailers and distributors to make split-second ecommerce decisions. The brutal transparency of competitive pricing has these companies sweating…