Executive ViewPoints

Ethical Sourcing of Consumer Data: Obstacles and Considerations

“Rogue actors and even governments have taken advantage of user trust to deepen divisions, incite violence, and even undermine our shared sense…

Putting the ‘Certain’ in ‘Uncertain’: How Data Analytics can Help Retailers Adapt and Innovate

COVID-19 has proven to be one of the biggest catalysts for change for businesses since the turn of the millennium. The pandemic…

Marketers Need to Rethink Strategies for Attracting Younger Generations

While younger generations were more digitally equipped to accommodate the demands of the pandemic, financially they’ve been hit the hardest. Euromonitor predicts…

Three Reasons why COVID-19 Will Make Retailers Stronger

COVID-19 introduced a unique set of challenges that forced retailers to squeeze years’ worth of digital transformation into a matter of weeks….

Black Friday 2020 In-Store Traffic: An Expected Result in an Unexpected Season

To say that year-over-year traffic results for Black Friday Week were soft would be an understatement. It was a very tough couple…

How to Boost Retail Brand Loyalty With a Mobile App

82% of companies agree that retaining a customer is cheaper than acquiring a new one. In fact, the acquisition is 5 times…

Don’t Let the Grinch Steal Your Holiday Sales — 7 Tips for IT Teams to Avoid Digital Downtime

As the pandemic continues to drive shoppers away from brick-and-mortar, online retail sales are expected to grow 33% this holiday to a…

For Online Impulse Buys, Personalization is the Sixth Sense

Retailers have spent years creating the ultimate sensory experience inside their stores. From music to scents to displays to sampling, they recognize…

Is Curbside the New Holiday Retail Battleground?

While health and safety concerns and local restrictions have prompted many retail operators to expand their businesses to the curbside, the longer-term…