Executive ViewPoints

Monetizing Data Assets is the Lifeline Retailers Need to Restore Growth

These past years have seen an unprecedented number of retail store closures as retailers face mounting pressure from online competition, changing weather…

Footwear Brands Can Connect With Consumers Over Sustainability

Consumers are increasingly voting with their feet when it comes to the issues that affect our world and our nation. ‘Citizen Shoppers’…

Why a Robust Supplier Diversification Program Matters

Supplier diversity programs are nothing new, but recent attention to gender and race inequities have prompted many businesses to prioritize and update…

The Signs of Bad Shopping Experiences and How to Mitigate Them Using Digital Surveys

Online retailers and brick-and-mortar stores are having a tough time keeping up with the ever-growing digital market and the audience characteristics that…

Supply Chain and Inflation Headlines Won’t Make Promotions Disappear

The new year is kicking off with plenty of challenges for consumers, retailers and CPG brands alike — and it seems we’ll…

How Retail Companies Can Cut Cookies and Boost Engagement

In recent months, marketers have seen article after article about the impending death of cookies, and it can seem pretty bleak to…

Why Retail Needs More Empathetic Leaders

Empathy is in short supply these days, as more meetings and relationships take place online rather than in person. I think this is a…

Enter Chat Commerce: Tips for Implementing the Newest Form of Consumer Engagement

We know one of the most critical ways brands connect with consumers is via social media. In fact, there are now roughly…

The Data Dilemma with Retail Pricing and How to Untangle it

Making the leap to something new can be daunting. Like running a marathon, some may never take the first step if they find the…

What to Expect in 2022: 3 Strategies That Should be Top of Mind for Retailers

Following the New Year inundation of year-in-review happenings and trend predictions for the year to come, there is a lot to discuss….

How Retailers Can Establish an IoT-Based Smart Building Strategy

The increasing dominance of ecommerce and the growing prevalence of disruptive technologies have sped up the digital transformation of brick-and-mortar retail. As…