Executive ViewPoints

Balancing Customer Loyalty in an Age of Growing Business Costs

Since 2020, the global economy has sat on pins and needles as the fallout from COVID-19 rippled through 2021, 2022 and 2023….

Next-Gen Co-Brand Cards are Tailored to You, by You

In a world filled with loyalty offers, it’s all about offering the right rewards and experiences at the right moments. I’ll never…

Strategies Unleashed: Navigating TikTok’s Viral Trends for Brand Success

TikTok is where the action is for brands wanting to go viral today. So many brands have found viral success on the…

Retailer Lessons from iGaming Companies

Retailers are always looking to improve their game, with an eye to increasing sales, reducing costs and maximizing profitability. Retail competition has…

Exploiting Loopholes: The Dark Side of Fast Fashion Giants Shein and Temu

“Fast fashion is not free. Someone, somewhere is paying the price.” – Lucy Siegle The fast fashion industry is hardly new, but…

What You Need to Know About Transforming Online Return Churn

For anyone who has made a purchase online, returns are part of the standard online buying process — so much so that,…

With Performance TV, Retail Brands can up the Ante on the Big Screen

On Football’s Favorite Sunday this year, Beyoncé dropped a new single: “Texas Hold ‘Em.” While the song itself isn’t really about poker,…

The Future of Retail is Multilingual

Imagine stepping into a store where no one speaks your language. You’d likely feel frustration, confusion and, ultimately, disappointment. This same barrier…

The Average CMO Tenure is at its Lowest Level in More Than a Decade: What Should Retail and CPG Brands Know?

Data from Statista shows that the average tenure of chief marketing officers (CMOs) at the leading 100 advertisers in the United States…

Urban Efficiency: Strategies for Streamlining Last Mile Delivery Amid Growing Congestion

Recent reports show that traffic delays cost U.S. drivers an average of 51 hours of lost time in 2022, and that number…

How Retail Employees can Feel Safe to Learn Without Risk to Personal Brand

With so many shifts in the market, the pressure is on to upskill your workforce. However, there is a balance between getting…

Future Forward: Zero-Party Data and the Evolution of Retail Advertising

2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. Though cookie depreciation has been a looming…

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Executive ViewPoints

Balancing Customer Loyalty in an Age of Growing Business Costs

Next-Gen Co-Brand Cards are Tailored to You, by You

Strategies Unleashed: Navigating TikTok’s Viral Trends for Brand Success

Retailer Lessons from iGaming Companies

Exploiting Loopholes: The Dark Side of Fast Fashion Giants Shein and Temu

What You Need to Know About Transforming Online Return Churn

With Performance TV, Retail Brands can up the Ante on the Big Screen

The Future of Retail is Multilingual

The Average CMO Tenure is at its Lowest Level in More Than a Decade: What Should Retail and CPG Brands Know?

Urban Efficiency: Strategies for Streamlining Last Mile Delivery Amid Growing Congestion

How Retail Employees can Feel Safe to Learn Without Risk to Personal Brand

Future Forward: Zero-Party Data and the Evolution of Retail Advertising

Feature Your Byline

Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing

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