Executive ViewPoints

Why Commoditization Is The Best Thing To Happen to E-Commerce

For many sellers, establishing an e-Commerce presence is an intimidating proposition. They view site design and organization as obstacles in a long,…

Coupon Marketing: How To Ensure The Right People – And Only The Right People – Respond To Your Offers

Here are two troubling statistics that should drive fear into the hearts of any retailers who use digital coupons as part of…

How Retailers Can Optimize For The Growth Of Voice Search

Every time you ask Siri to tell you where the nearest hardware store is or Alexa to help you remember the title…

What The Mattress Industry (?!) Can Teach Us About Unlocking New Sales Opportunities

A decade ago, we never would’ve thought that the stagnant mattress market had anything valuable to teach retailers. Yet here we are…

How Bot-Supported Customer Service Can Save The Buyer Journey

If you don’t understand the customer journey, you may as well be selling blind. Luckily, chatbots are helping brands gain a deeper…

By Creating Media Businesses Retailers Can Drive New Revenue Streams

CPG marketing continues to be in the throes of evolution. Traditional marketing practices have been upended due to the growth of digital…

3 Key Lessons For Solving Geo-Pricing

The fact is becoming clearer that price is king in retail. With Amazon and direct-to-consumer brands like Asos, Everlane, Warby Parker and…

The Case For The Software-Defined Store: Agility In The Face Of Change

Adapt or perish, now more than ever, is a retailer’s imperative. Stores today face new customer expectations, new competitive business models and…

The Search KPI Red Herrings E-Commerce Retailers Should Avoid

An e-Commerce site is a delicate balancing act. Inventory, pricing, content, CRM, search, recommendations, cart, payments and many other components need to…

Maximizing Revenue: Three Key Areas To Examine With A Shorter Holiday Shopping Season

The 2019 holiday season has been shortened by a full week, and retail marketers have likely been in planning mode for months…

Mistakes That Could Be Tanking Your Omnichannel Retail Efforts

About 80% of consumers browse for product information while still inside a store. Brands that communicate instantly and intuitively through clear information…