Progressive retailers are implementing strategies and tactics to develop a 360-degree view of their customers to present more valuable offers and optimize…
Gamification offers retailers the opportunity to integrate game mechanics into digital experiences to influence and motivate engagement. By incorporating gaming tactics into…
Today’s online shopping capabilities have put brick-and-mortar retailing at a disadvantage. eTailers are empowered to present a variety of customer-facing conveniences for…
Progressive retailers seize customer engagement opportunities to initiate positive shopper experiences and cultivate a role in spreading brand awareness. This approach ultimately…
Consumers constantly are attached to their mobile devices. In fact, due to the smartphone’s instant connectivity to images, information and communication, it’s…
Today’s digitally-savvy consumers are empowered to product search via a plethora of devices, applications and word-of-mouth technologies. With the emergence of new…
Social commerce has jumped from buzz worthy to a must-have strategy for many retailers. Additionally, social networks, particularly Facebook, have become prime…
Retailers place a great deal of emphasis on multichannel and cross-channel engagement to reach today’s consumers while satisfying their shopping preferences. One…