Advertisement

Euclid Launches Analytics Tool To Optimize In-Store Performance

Today’s online shopping capabilities have put brick-and-mortar retailing at a disadvantage. eTailers are empowered to present a variety of customer-facing conveniences for shopping. Moreover, they can utilize data to optimize their store operations. From customer acquisition — via channels such as AdWords — to checkout at the bottom of the funnel, online merchants have greater visibility into the steps of the purchase process and can better test assumptions to improve results.

Euclid, a Palo Alto, Calif.-based analytics software company, launched a solution in November 2011 to provide brick-and-mortar retailers with the tools necessary to operate more effectively as a data-driven business. Aimed at providing “Google Analytics for the physical world,” the platform offers retailers visibility into key performance indicators (KPIs), including capture rate of visitors versus walk bys, shopper visit frequency, engagement time span and more.

The solution utilizes a sensor to detect shoppers’ smartphones as consumers move around the indoor and outdoor areas of a retail store. All measurement and unique identifier information remains anonymous, and all network data is encrypted, so it cannot be “reverse engineered” by stores to reveal a visitor’s identity.

Advertisement

Store managers then can access relevant analytics reports, delivered through their web browsers, at any time. Traditionally, much of the stores’ operations is governed by experience coupled with assumptions. Euclid improves this tactic by utilizing a test-and-analyze methodology across all stores in the chain.  

The strategy’s results enable retailers to determine which marketing and customer experience optimization initiatives are working. For example, an apparel store might test two window displays to see which one grabs shoppers more effectively.

Philz Coffee of San Francisco, a perennial winner of “Best Coffee in the Bay,” employs the Euclid analytics software across all stores and, after just a few months, already has made operational changes in response to the data.  

“We analyzed dwell time across our stores and found that locations with deeper dining options retained customers longer, and ultimately sold more coffee,” said Jacob Jaber, President of Philz Coffee. “When we rolled out [more dining options] across all stores, sales went up. We’re just getting started, and already have seen positive ROI.”

Submit Your Solution

Let us feature your new products or services.

Featured Event

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: