Google Analytics

How Google’s Approach to Attribution is Changing and Why It Matters for Ecommerce Companies

Ecommerce brands that have been resisting Google’s gentle nudges toward data-driven attribution can no longer drag their feet. The tech titan has…

What Google Analytics 4 Means for Your Ecommerce Site

Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics (UA) to Google Analytics…

Data Is The Bedrock, But It Needs A Purpose: Thoughts From Salesforce Connections

Two weeks ago when I attended Salesforce Connections in Chicago, one major theme captured my attention: it is vital to track, analyze and understand shopper…

PureFormulas Bulks Up AOV 25% With Personalized Engagement

PureFormulas makes every effort to match the right health and supplements products with every customer. “In the supplement world you don’t like…

Headsets.com Tweaks Web Site Design Based On User Testing

A company selling headsets may find it logical to organize its e-Commerce site by types of headsets. But many consumers do not…

Bonobos and Warby Parker Use Social Media Analytics To Increase Engagement, Enrich Curation

This is Part III of Retail TouchPoints’ multi-part feature investigating trends and developments in social media analytics and the business intelligence the…

Euclid Launches Analytics Tool To Optimize In-Store Performance

Today’s online shopping capabilities have put brick-and-mortar retailing at a disadvantage. eTailers are empowered to present a variety of customer-facing conveniences for…

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2024 Predictions Report: 15 Experts Reveal Top Tech & Trends

Ingredients for Holiday Marketing Magic: Agility, Creativity and Personalization

For 65% of Consumers, Companies’ Sustainability Profile Influences Purchase Decisions

Turn Payments into a CX Differentiator with BNPL, Digital Wallets and Better Orchestration

Google Analytics

How Google’s Approach to Attribution is Changing and Why It Matters for Ecommerce Companies

What Google Analytics 4 Means for Your Ecommerce Site

Data Is The Bedrock, But It Needs A Purpose: Thoughts From Salesforce Connections

PureFormulas Bulks Up AOV 25% With Personalized Engagement

Headsets.com Tweaks Web Site Design Based On User Testing

Bonobos and Warby Parker Use Social Media Analytics To Increase Engagement, Enrich Curation

Euclid Launches Analytics Tool To Optimize In-Store Performance

2024 Predictions Report: 15 Experts Reveal Top Tech & Trends

Ingredients for Holiday Marketing Magic: Agility, Creativity and Personalization

For 65% of Consumers, Companies’ Sustainability Profile Influences Purchase Decisions

Turn Payments into a CX Differentiator with BNPL, Digital Wallets and Better Orchestration

How to Grow Your Retail Business with Connected TV

NY NOW: The Winter Market

NRF: Retail’s Big Show 2024

Prosper Show

Shoptalk 2024

Responsible Business USA 2024

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