Google Analytics

Rising to the Challenge: The Future of Retail Media in a World With (or Without) Cookies

After years of teasing out the impending deprecation of third-party cookies, it turns out Google is keeping cookies after all. While marketers…

Marketing Reset: How to Reach Customers Without Third-Party Cookies

The era of third-party cookies is at an end. In January, Google Chrome restricted third-party cookies for 1% of users and plans…

How Google’s Approach to Attribution is Changing and Why It Matters for Ecommerce Companies

Ecommerce brands that have been resisting Google’s gentle nudges toward data-driven attribution can no longer drag their feet. The tech titan has…

What Google Analytics 4 Means for Your Ecommerce Site

Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics (UA) to Google Analytics…

Data Is The Bedrock, But It Needs A Purpose: Thoughts From Salesforce Connections

Two weeks ago when I attended Salesforce Connections in Chicago, one major theme captured my attention: it is vital to track, analyze and understand shopper…

PureFormulas Bulks Up AOV 25% With Personalized Engagement

PureFormulas makes every effort to match the right health and supplements products with every customer. “In the supplement world you don’t like…

Headsets.com Tweaks Web Site Design Based On User Testing

A company selling headsets may find it logical to organize its e-Commerce site by types of headsets. But many consumers do not…

Bonobos and Warby Parker Use Social Media Analytics To Increase Engagement, Enrich Curation

This is Part III of Retail TouchPoints’ multi-part feature investigating trends and developments in social media analytics and the business intelligence the…

Euclid Launches Analytics Tool To Optimize In-Store Performance

Today’s online shopping capabilities have put brick-and-mortar retailing at a disadvantage. eTailers are empowered to present a variety of customer-facing conveniences for…

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Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing

Google Analytics

Rising to the Challenge: The Future of Retail Media in a World With (or Without) Cookies

Marketing Reset: How to Reach Customers Without Third-Party Cookies

How Google’s Approach to Attribution is Changing and Why It Matters for Ecommerce Companies

What Google Analytics 4 Means for Your Ecommerce Site

Data Is The Bedrock, But It Needs A Purpose: Thoughts From Salesforce Connections

PureFormulas Bulks Up AOV 25% With Personalized Engagement

Headsets.com Tweaks Web Site Design Based On User Testing

Bonobos and Warby Parker Use Social Media Analytics To Increase Engagement, Enrich Curation

Euclid Launches Analytics Tool To Optimize In-Store Performance

Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing

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