Executive ViewPoints

How to Win Consumer Choice in 2022: Focus on These 3 Trends

With the start of another year in the new normal, retailers are still questioning how to best engage with consumers in the…

How Sustainable Brands can Connect with the True Champions of Their Cause

Eco-friendly retail brands and marketers of ‘green’ products face a unique challenge that not many industries encounter. Not only do they sit…

Why Latin America is Poised to Become the Next Last-Mile Delivery Battleground

In the last 18 months, the infamously poor state of last-mile logistics in Latin America has carried a heavier price than ever….

Death and Taxes — Why You Won’t be Able to Escape One in the Metaverse

The metaverse — a parallel digital reality where users can navigate virtual worlds and engage with others — is the hottest topic…

What’s in Store for Grocery in 2022?

Inflation, product shortages and economic uncertainty are on everyone’s mind, from the White House to your house. Even for an industry that…

Monetizing Data Assets is the Lifeline Retailers Need to Restore Growth

These past years have seen an unprecedented number of retail store closures as retailers face mounting pressure from online competition, changing weather…

Footwear Brands Can Connect With Consumers Over Sustainability

Consumers are increasingly voting with their feet when it comes to the issues that affect our world and our nation. ‘Citizen Shoppers’…

Why a Robust Supplier Diversification Program Matters

Supplier diversity programs are nothing new, but recent attention to gender and race inequities have prompted many businesses to prioritize and update…

The Signs of Bad Shopping Experiences and How to Mitigate Them Using Digital Surveys

Online retailers and brick-and-mortar stores are having a tough time keeping up with the ever-growing digital market and the audience characteristics that…