Executive ViewPoints

Social Commerce: Why Content Matters in Modern Commerce

Remember what it was like to go shopping at the mall? You’d walk into a brick-and-mortar store, select your items from the…

How B2B Marketplaces are Changing the Way Businesses Find Vendors Online

Even before the pandemic, B2C marketplaces were experiencing explosive success as consumers flocked online and marketplace growth was only intensified by the…

Why an Active Brand Community is the Key to Customer Loyalty

Human beings need community. It’s a need that extends beyond our social behaviors into our purchasing decisions — nearly one-quarter of consumers…

How to Target Audiences For Advertisements During a Recession

There’s an increasing number of reports predicting an economic downturn. Just as we were configuring life around COVID-19, consumer behavior is drastically…

How Brands Can Bridge the ‘Experience Gap’ to Engage Online Shoppers

Once the pandemic is over for good (thankfully), we’ll have the chance to process what happened over the past few years. This…

Tackling the Growing Problem of Fashion Returns Earlier in the Supply Chain

While ecommerce was already on the rise prior to the COVID-19 pandemic, the historic shift in customer expectations and behaviors fueled the…

Digital Transformation Exposes the Missing Middle Layer Between Online and Brick-and-Mortar

Digital disruption is taking place in retail more than any other sector. While customers are gaining benefits from easier access and smarter…

From Emails to Kiosks: How to Test and Evaluate Personalization Strategies

For retailers, relationship building is make or break. Personalization has become a commonly used strategy for connecting with shoppers, no matter what…

Balancing Privacy and Personalization: The Key to Customer Loyalty

Retailers are facing a myriad of challenges, from tightening budgets, smaller profit margins and financial constraints to clunky legacy infrastructure and increasing…