Executive ViewPoints

4 Ways to Transform Your Paper Statements into Impactful Marketing Weapons

With more people paying bills online than ever before, consumers tend to opt out of paper billing statements or disregard them as…

How These Three Pillars Can Soften the Bullwhip Effect in Your Supply Chain

Supply chain challenges are nothing new, but they are newly in the spotlight as massive consumer delays and shortages affect the shopping…

How Your Brand Can Reward Holiday Shopping Procrastinators

It’s become known as Panic Saturday. You know the one, that final Saturday before Christmas when all the last-minute shoppers descend on…

Product Experience: The Art of Giving Customers What They Need to Know

Both individual consumers and business buyers have become sophisticated about their online shopping expectations, and a good customer experience (CX) strategy is…

Why Ecommerce Retailers Need an Open Relationship with Their Shippers this Holiday Season

Let’s face it — a monogamous relationship with a national shipping company ain’t cutting it anymore. The performance of each of the…

The Verbal Contract: How Conversational Intelligence Transforms Dispute Resolution for Retailers

Dispute resolution is always an important aspect of any customer relationship and there’s a good chance that many retailers will do more…

Developing the Optimal Lifecycle for Successful Promotions

The e-commerce space is becoming increasingly competitive as brands and retailers recognize the importance of an omnichannel commerce strategy. In response, retailers…

4 Retail Security Blind Spots to Consider This Holiday Season

Retailers are currently in the midst of a tumultuous holiday season. While sales are expected to rebound from 2020, persisting challenges from…

Bots are Threatening Ecommerce Sites — Here’s How to Protect Against Them

Ecommerce sales are projected to reach $908.73 billion this year as pandemic conditions favor online interactions. Many businesses have spent the last…

2022 Predictions: Shipping Experience Will be the Key to Retail and Ecommerce Success

The pandemic has brought about long-term changes for both business operations and consumer expectations, and 2021 taught us how far removed we…

Marketers Must Adapt to Find More Authentic Ways to Engage With Customers

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will…

Using SMS to Rescue an Abandoned Cart

We’re likely all guilty of filling an online shopping cart and not following through to make the purchase — either because we…

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Executive ViewPoints

4 Ways to Transform Your Paper Statements into Impactful Marketing Weapons

How These Three Pillars Can Soften the Bullwhip Effect in Your Supply Chain

How Your Brand Can Reward Holiday Shopping Procrastinators

Product Experience: The Art of Giving Customers What They Need to Know

Why Ecommerce Retailers Need an Open Relationship with Their Shippers this Holiday Season

The Verbal Contract: How Conversational Intelligence Transforms Dispute Resolution for Retailers

Developing the Optimal Lifecycle for Successful Promotions

4 Retail Security Blind Spots to Consider This Holiday Season

Bots are Threatening Ecommerce Sites — Here’s How to Protect Against Them

2022 Predictions: Shipping Experience Will be the Key to Retail and Ecommerce Success

Marketers Must Adapt to Find More Authentic Ways to Engage With Customers

Using SMS to Rescue an Abandoned Cart

Feature Your Byline

Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing

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