Executive ViewPoints

Why an Active Brand Community is the Key to Customer Loyalty

Human beings need community. It’s a need that extends beyond our social behaviors into our purchasing decisions — nearly one-quarter of consumers…

How to Target Audiences For Advertisements During a Recession

There’s an increasing number of reports predicting an economic downturn. Just as we were configuring life around COVID-19, consumer behavior is drastically…

How Brands Can Bridge the ‘Experience Gap’ to Engage Online Shoppers

Once the pandemic is over for good (thankfully), we’ll have the chance to process what happened over the past few years. This…

Tackling the Growing Problem of Fashion Returns Earlier in the Supply Chain

While ecommerce was already on the rise prior to the COVID-19 pandemic, the historic shift in customer expectations and behaviors fueled the…

Digital Transformation Exposes the Missing Middle Layer Between Online and Brick-and-Mortar

Digital disruption is taking place in retail more than any other sector. While customers are gaining benefits from easier access and smarter…

From Emails to Kiosks: How to Test and Evaluate Personalization Strategies

For retailers, relationship building is make or break. Personalization has become a commonly used strategy for connecting with shoppers, no matter what…

Balancing Privacy and Personalization: The Key to Customer Loyalty

Retailers are facing a myriad of challenges, from tightening budgets, smaller profit margins and financial constraints to clunky legacy infrastructure and increasing…

How Retail Should Enter the Metaverse

Retail is just like any other business category — a buzzword symbolizing an abstract concept gains traction, and the excitement takes over…

How to Fix Your Loyalty Program’s Dispersed Data Problem

Loyalty programs can increase revenue by 15%-25% each year, according to McKinsey, which is why brands prioritize these programs. But success isn’t…

What Every Retailer Should Do to Stop Account Takeover Attacks

According to a recent report from the Identity Theft Resource Center there was a 68% increase in data breaches in 2021 compared…

Retailers, Are You Ready to Maximize Your Retail Media Revenue?

With heady revenue predictions for retail media north of $100 billion and with equally impressive growth rates, it’s not surprising to see…

Elevate Retail Experiences with Next-Gen Contact Center Tech

Retailers are responding to new expectations for customer experiences and growing demand for ecommerce, but how are they keeping pace with evolving…

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Executive ViewPoints

Why an Active Brand Community is the Key to Customer Loyalty

How to Target Audiences For Advertisements During a Recession

How Brands Can Bridge the ‘Experience Gap’ to Engage Online Shoppers

Tackling the Growing Problem of Fashion Returns Earlier in the Supply Chain

Digital Transformation Exposes the Missing Middle Layer Between Online and Brick-and-Mortar

From Emails to Kiosks: How to Test and Evaluate Personalization Strategies

Balancing Privacy and Personalization: The Key to Customer Loyalty

How Retail Should Enter the Metaverse

How to Fix Your Loyalty Program’s Dispersed Data Problem

What Every Retailer Should Do to Stop Account Takeover Attacks

Retailers, Are You Ready to Maximize Your Retail Media Revenue?

Elevate Retail Experiences with Next-Gen Contact Center Tech

Feature Your Byline

Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing

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