Executive ViewPoints

Why Retail Brands Need to Collect Their Own Data

As the regulatory landscape and practical applications of third-party data continue to shift, brands must adjust their investment and priorities to tactics…

Retailers: Why You Should Have FOMO About Card Linked Offers

Technology has permeated every aspect of customer loyalty, providing brand marketers with more tools to engage customers. Today, marketing programs are more…

How Data and AI are Driving More Sustainable Retail Sourcing

Consumers’ calls for sustainability have never been louder. A record 78% of consumers now say sustainability is important, and these shoppers increasingly…

Raising the Bar: A Grocer’s Guide to Dominating Alcohol Sales in a Drizly-Free Market

And, just like that, Drizly is out. As of March 2024, the departure of what was once the largest online marketplace for…

It’s Time to Embrace Mobile-First Retail

Omnichannel planning is widely recognised as the contemporary, effective and optimal approach to coordinating digital media. We all know that crafting a…

How to Create an Ambassador Program for Your DTC Brand

In the dynamic landscape of DTC brands, harnessing the power of influencer marketing can be a game changer. An effective ambassador program…

Marketing Reset: How to Reach Customers Without Third-Party Cookies

The era of third-party cookies is at an end. In January, Google Chrome restricted third-party cookies for 1% of users and plans…

3 Key Retail Metrics and How Supply Chain Readjustments Can Help

With today’s technology, retailers have seemingly endless access to hundreds of data points, and it can be difficult to discern which metrics…

Media Networks Beyond Retail: How to Activate Your Right to Win

With retail media ad spend projected to reach $140 billion this year, companies outside of retail seeking new revenue streams have an…

AI Remains Transformative Within the Ecommerce Space in 2024

Few things have disrupted the ecommerce industry of late quite as thoroughly as AI. The experts agree, predicting that global AI in…

What a TikTok Ban Could Mean for U.S. Businesses and Sellers

Years of ongoing concerns about national security and data privacy have led Congress to pass a measure that would ban the widely…

How Brands can Drive Sales with Innovative Textiles

As consumers become increasingly proactive and sophisticated when it comes to their health, they are more interested in purchasing wearable technology than…

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Executive ViewPoints

Why Retail Brands Need to Collect Their Own Data

Retailers: Why You Should Have FOMO About Card Linked Offers

How Data and AI are Driving More Sustainable Retail Sourcing

Raising the Bar: A Grocer’s Guide to Dominating Alcohol Sales in a Drizly-Free Market

It’s Time to Embrace Mobile-First Retail

How to Create an Ambassador Program for Your DTC Brand

Marketing Reset: How to Reach Customers Without Third-Party Cookies

3 Key Retail Metrics and How Supply Chain Readjustments Can Help

Media Networks Beyond Retail: How to Activate Your Right to Win

AI Remains Transformative Within the Ecommerce Space in 2024

What a TikTok Ban Could Mean for U.S. Businesses and Sellers

How Brands can Drive Sales with Innovative Textiles

Feature Your Byline

Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing

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