Executive ViewPoints

Navigating the Future of Loyalty: Innovative Strategies for Engagement, Rewards and Unveiling the Differences Ahead

Loyalty programs have long been a staple of the business world, offering incentives and rewards to engage and retain customers. However, as…

People are Talking About RFID Again…Here’s Why

Unlike fashion, the technology industry doesn’t often look to trends and ideas from the past to define its future. But in the…

How to Win in the Routine Economy: Elevate the Everyday

As an elder millennial who is trying to do it all (and ideally hit my daily protein goal along the way), I’m…

Determining the ROI of Change

Facing lingering supply chain issues and constantly changing consumer behaviors, retailers today are looking to large-scale transformations to better understand what customers…

Unboxing the Future: How Connected Packaging Strengthens Brand Consistency

Today’s competitive retail environment has brands facing a dual challenge — creating cohesive omnichannel experiences and engaging with spend-conscious consumers who thoroughly…

When it Comes to Retail Cybersecurity, Do Take It Personally

The 2024 Verizon Data Breach Investigations Report notes that there were 725 known data breach incidents in the retail sector for the…

The Next Frontier in Recommerce? Mobile Phones

What comes to mind when you think of secondhand goods? Is it pre-owned cars, vintage clothing or refurbished furniture? These items have been…

What Walmart’s Bettergoods Means for the Value Wars

Rising costs created unprecedented challenges for grocers as dollar stores made their moves into the grocery space. A recent lapsed/lost analysis from…

How Retailers can Reallocate and Optimize Marketing Budgets in an Uncertain Economy

The retail sector is facing a complex economic environment in 2024. Inflation rates remain unpredictable, consumer confidence is fluctuating and supply chain…