Executive ViewPoints

The struggle to stay competitive and exceed customer expectations in today’s retail landscape is palpable. For brick-and-mortar retailers, driving (and maintaining) in-store…

Innovations in e-Commerce continue, some created by clever marketers and some by consumers themselves. Individuals have taken to researching products, comparing prices…

Retailers are regularly revamping, enhancing and merging their loyalty and rewards programs to create devoted customers — as in, the most desirable…

Those who dabble in the very different fields of fashion and mobile marketing have one thing in common: they both benefit from…

Imagine walking into a grocery store, choosing items from the shelves and placing them in your cart or bag, and walking right…

Swipe right to meet your algorithmically matched one true love? Online dating is an online marketer’s success story, generating an estimated $2…

Having helped retail and other organizations with RFID implementations over the years, I’ve noticed a change in the preliminary questions being asked…

Retail can have a promising future. But the strategies to get there have been decidedly weak. This has led to a lot…

The U.S. has become a more conservative country in recent years, and not just in its politics. Consumers today practice thriftier spending…

“Imagine a world where…” This is a phrase I use often when thinking about ways to improve customer experience. Of course, that…

IBM Watson has become a household name in AI. The software was originally created to beat the best human chess players, but…

In a world of digitally savvy, multi-tasking consumers, it is becoming harder and harder for brands to capture consumer attention, let alone…