Walmart and Gap are deepening their relationship with the launch of Gap Home Furniture, a collection of more than 150 items including couches, ottomans, TV stands, headboards and rugs. The products will be priced between $49.88 and $629 and put an emphasis on contemporary styles with nods to Scandinavian, midcentury and modern influences.
The collection is designed to complement Walmart’s other exclusive and elevated furniture lines, including the bohemian FLOWER Home and contemporary MoDRN brands. Gap’s influence will be felt in items that feature its trademark navy color.
The Gap Home line, which launched in June, also is receiving an update with new fall styles in bedding, curtains, pillows and other items. The partnership marks Walmart’s first home goods collaboration with a fashion brand, and is part of the retail giant’s efforts to capitalize on shopper interest in home improvement projects.
“Our customers have been spending more time in — and investing more in — their homes,” said Anthony Soohoo, EVP, Home at Walmart U.S. in a statement. “This nesting trend is one we anticipate continuing, and we are committed to offering Walmart shoppers a wide variety of accessible, on-trend styles so that a beautiful home is possible for everyone. Gap Home is a key part of this effort, and there is so much more to come.”