May 1, 2015 | Special Reports
We’re living in a more connected and technology-powered world. It is no surprise, then, that brands and retailers are increasing spend on digital marketing tactics and campaigns. In fact, 38% of marketers plan to shift spending from traditional advertising to ads on digital channels, according to the 2015 State Of Marketing Survey from Salesforce.com. While mobile and social advertising have undoubtedly come into focus, email remains at the core of successful digital acquisition, retention and loyalty strategies.