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How To Win Attention And Dollars Through The Email Inbox

How To Win Attention And Dollars Through The Email Inbox

May 1, 2015 | Special Reports

We’re living in a more connected and technology-powered world. It is no surprise, then, that brands and retailers are increasing spend on digital marketing tactics and campaigns. In fact, 38% of marketers plan to shift spending from traditional advertising to ads on digital channels, according to the 2015 State Of Marketing Survey from Salesforce.com. While mobile and social advertising have undoubtedly come into focus, email remains at the core of successful digital acquisition, retention and loyalty strategies.

Movers & Shakers

ShopperTrak Taps Former Ericsson Exec For CTO Position

ShopperTrak Taps Former Ericsson Exec For CTO Position

ShopperTrak, a provider of consumer behavior insights and location-based analytics, has appointed Adan K. Pope as its Chief Technology Officer (CTO). Prior to joining ShopperTrak, Pope served as VP of Technology...

Merchant Customer Exchange Appoints Bank Of America Exec As Interim CEO

Merchant Customer Exchange Appoints Bank Of America Exec As Interim CEO

Merchant Customer Exchange (MCX), developer of the CurrentC mobile payment platform, has appointed Brian V. Mooney as its interim CEO. He succeeds Dekkers Davidson, who is leaving MCX to pursue...

Diane Von Furstenberg Hires First CEO

Diane Von Furstenberg Hires First CEO

Fashion designer Diane von Furstenberg has hired her first CEO in an effort to help make “the spirit of the brand last,” she said in an interview with Women’s Wear...

Mergers & Acquisitions

NetSuite Set To Acquire Bronto For $200 Million

NetSuite Set To Acquire Bronto For $200 Million

NetSuite is acquiring Bronto Software for approximately $200 million in cash and equity, the two companies announced today. The deal is expected to close in Q2 2015. This acquisition continues...

Versa Capital Finalizes Wet Seal Acquisition

Versa Capital Finalizes Wet Seal Acquisition

Versa Capital Management has finalized its acquisition of fast fashion retailer Wet Seal. The U.S. Bankruptcy Court for the District of Delaware approved the transaction on April 1, 2015. Wet Seal...

Teikametrics Acquires Lab Escape

Teikametrics Acquires Lab Escape

Teikametrics, a provider of pricing and inventory optimization solutions for Amazon third-party sellers, has acquired Lab Escape, which provides heat map visual data discovery software. By integrating the Lab...

Financial News

SiteZeus Captures $2.2 Million In Series A Funding

SiteZeus Captures $2.2 Million In Series A Funding

SiteZeus, a provider of site selection technology, has secured $2.2 million in Series A funding from Chris Sullivan, who is a partner at Bloomin’ Brands and Co-Founder of Outback Steakhouse....

Store Openings Highlight Q4 Financial Results

Store Openings Highlight Q4 Financial Results

Retail sales are predicted to increase 4.1% in 2015, indicating that the industry as a whole is set to have a big year financially, according to the National Retail Federation...

RetailNext Secures $125 Million To Fuel Growth

RetailNext Secures $125 Million To Fuel Growth

In-store analytics solutions provider RetailNext has secured an additional $125 million from Activant Capital Group and other investing partners to bring its total capital to $184 million in growth funding. RetailNext...