Exclusive Q&A: Customer Loyalty Expert Shares New Realities For Brands
As experts continue to assess COVID-19’s impact on the retail industry, some consider the loyalty shakeout to be…
Features August 17
Latest In: Brand Keys
Stress Experiences Over Things For Father’s Day 2016
Cars. Fishing. Golf. Baseball. Any one of these are sure to bring up fantastic memories of hanging out…
Features June 9Jeep, Hershey’s Named Among Top U.S. “Most Patriotic” Brands
With Independence Day upon us, brands have stepped up to show their patriotism. “The ability to leverage something…
Features July 3
Next Steps For Lululemon: Retail Experts And Analysts Weigh In
It has been a tumultuous few months for Lululemon Athletica. First, the athletic apparel and accessories brand was…
Features June 2413 Retail Experts Share Predictions In 2013 RTP Outlook Guide
What are the greatest challenges facing retailers in 2013? How do you design a mobile site for the…
News January 7Retailers Lose Ground In 2012 Brand Keys Loyalty Ranking
Retailers today are utilizing innovative tools and technologies to better connect with omnichannel shoppers. However, some brands at…
Features November 5Brand Insights: What Retailers Can Learn From Zappos
As customer-centricity continues to dominate retailers’ go-to-market strategies, developing a deep understanding of buyer shopping patterns and preferences…
Executive Viewpoints July 21JC Penney, Forever 21 “Haul” In User-Generated Videos For Back to School Promos
In an age where consumer-generated content reigns, tech-savvy consumers have found a new way to support their shopping…
News July 295 Consumer Spending Trends for 2010
By Robert Passikoff, Ph.D., Founder & President, Brand Keys, Inc. Niels Bohr once noted that “prediction is very…
News February 11Featured
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