TouchPoints TV: Mike Elder, Junction Solutions

Mike Elder, Director of Retail Practice, Junction Solutions

Given the increased emphasis on cross-channel shopping, Junction Solutions Director of Retail Practice Mike Elder delved into the findings of a recent study, which found that nearly half of online shoppers will use more channels to shop in the next year. Elder emphasized that cross-channel is simply not an option for retailers, and that channel transparency is key. Additionally, Elder shared how Junction Solutions helps retailers understand the importance of flexible delivery options, price consistency and loyalty.



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