Michael Griffiths, Microsoft

Customer centricity is key for success in 2012 and beyond. As consumers continue to adopt multichannel shopping tactics, retailers are implementing strategies to increase engagement and loyalty in the store, according to Michael Griffiths, Global Retail Director of Microsoft Dynamics. During this episode of TouchPoints TV, Griffiths discusses how the company’s Dynamics AX 2012 solution will help retailers meet customer expectations of in-store experiences. “We really try to think about how to give retailers a chance to empower their employees, connect across any channel, really be proactive and have the insight to be in a mode where they can be strategic,” Griffiths says. Griffiths also shares insight into how Microsoft client Mattress Firm partnered with the solution provider to stand out against its competition.