TouchPoints TV: Kelly O’Neill, Oracle


Kelly O’Neill, Oracle

Kelly O’Neil, Senior Director of Business Strategy for Oracle talks about how personalization is affecting e-Commerce retailers. “At the umbrella level, personalization is about … guiding the consumer to the best products and services for them in the easiest way. It’s this notion I like to call ‘guided serendipity.’” In regard to organizational changes across retail, O’Neill says she is seeing the most successful models involves more cross-functional business groups and breaking down the silos in the organization.

Episode Notes:



Access The Media Kit


Access Our Editorial Calendar

If you are downloading this on behalf of a client, please provide the company name and website information below: