Jason Taylor, Usablenet

Taylor highlights the evolution of mobile and social commerce, as well as the key characteristics of a successful mobile optimized web site and application. Taylor also discusses the work that Usablenet is doing with its eTailer clients, including JCPenney, Aeropostale and Asos. Additionally, Taylor shares his perspective on the current state of Facebook commerce, as well as his expectations for the concept to develop in the coming year.