Dennis Hernreich, Casual Male

In this episode of TouchPoints TV, Dennis Hernreich, COO and CFO of Casual Male Retail Group, receives the Retail TouchPoints Customer Engagement Award for Merchandising and Assortment Optimization. Through a partnership with QuantiSense that developed in 2007, the retailer has successfully revamped its merchandising strategy to appeal to its eclectic audience. QuantiSense “brought a world of analytics and reporting to the company that we didn’t have before,” according to Hernreich. Hernreich provides in-depth detail into Casual Male’s growing partnership with QuantiSense, as well as the retailer’s new store format, which was developed to provide an optimal environment for target consumers.