Driving Distributed Commerce Initiatives With Personalization

With: Gary Lombardo, Sailthru

Retailers are starting to think about distributed commerce – allowing consumers to buy any time, any place, anywhere. Sub-trends include system challenges to do omnichannel commerce effectively and on a personalized level. Because it costs up to 10 times more to acquire a customer than retail one, retailers like Birchbox and Alex and Ani are maximizing customer lifetime value using Sailthru’s One to One mapping solution.



Access The Media Kit


Access Our Editorial Calendar

If you are downloading this on behalf of a client, please provide the company name and website information below: