Roundy’s and Dick’s Select Revionics For Price Optimization

Revionics, Inc., provider of retail life cycle price optimization solutions, recently announced that Roundy’s Supermarkets, Inc. selected Revionics for price optimization. Revionics will provide Roundy’s Everyday Price Optimization, which includes Revionics category planning tools, weekly price maintenance capabilities and recommended, optimized prices across all pricing zones, each week.

Based in Milwaukee, Wisconsin, Roundy’s Supermarkets operates 155 stores under five banners, including Pick ’n Save, Rainbow, Copps, Metro Market, and the newly launched Mariano’s Fresh Market. Roundy’s will launch their initiative with Revionics by leveraging their Analytic Services, which will provide Roundy’s insight into market patterns and consumer preferences, to make better, fact-based decisions.

“Our primary goal in pricing is to offer our customers the most value for their grocery dollar,” said Jason Benish, VP of Pricing and Strategic initiatives, in a press release. “Revionics offered the superior analytical and optimization tools we need to achieve our goal. Revionics proven software-as-a-service platform accelerates installation, and their intuitive solution ensures user adoption, both enabling a rapid return on our investment.”


In other client news, Dick’s Sporting Goods, Inc., also has selected Revionics as their price management provider. Revionics will provide Dick’s with its Everyday Price Management and Markdown solution, which includes Revionics’ category planning tools, weekly price maintenance capabilities, and science-based clearance price solution across all channels.

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