Ikea has opened the doors of its first standalone restaurant, on King Street in the UK’s Hammersmith district of West London. The restaurant is located next door to the retailer’s newly upgraded Hammersmith city store, which is part of the chain’s larger efforts to create a more accessible shopping experience by opening smaller-format “City Stores” that are located closer to where customers live, work and shop.
Formerly home to a Wasabi restaurant, the new Ikea dining experience has seating for up to 75 guests and serves a range of iconic Swedish dishes, including Ikea’s famous Swedish meatballs and two breakfast options.
“We know how much our customers love the Ikea restaurant, and we’re excited to celebrate the opening of our very first high street restaurant,” said Matthew Gould, Market Manager at Ikea London City in a statement. “Fans of our delicious dishes can recharge during their shopping trip with our famous Swedish meatballs, pop in for a traditional Swedish ‘fika’ break for coffee and a sweet treat, or find an affordable meal for the kids right on the high street.”
To celebrate the opening of the restaurant, Ikea Hammersmith is offering Ikea Family members £5 off in store when they spend £5 or more at the Ikea Hammersmith Restaurant on the same day, until Nov. 30.
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Other moves Ikea UK has made to improve its accessibility and flexibility include the launch of more than 100 mobile pickup points at Tesco stores across the country, with 100 more planned, and plans to open two new City Stores on Oxford Street and in Brighton.
