Swedish luxury bed and mattress company Hästens has teamed up with luxury distributor MadaLuxe Group to open 20 Hästens stores across the U.S. over the next five to seven years. Leases have already been signed for the first two stores, in Dallas and Houston.
Founded in Sweden in 1852, Hästens is a sixth-generation family-owned company renowned for its super-high-end mattresses, which range in price from $13,000 to the high six figures.
“Our success at Hästens has always been rooted in our strong relationships and we’re extremely grateful to collaborate with the luxury experts at MadaLuxe Group to continue to build our U.S. presence,” said Jan Ryde, Chairman, CEO and fifth-generation owner of Hästens in a statement. “The power of MadaLuxe Group’s platform and the team’s deep knowledge will allow us to scale our business in the U.S. and offer an elevated in-store experience to consumers seeking to improve their sleep and, in turn, their quality of life.”
The first U.S. Hästens store will open in Dallas on May 4, 2023, with the Houston location opening in fall 2023.
Advertisement
“Hästens beds are truly one of a kind, providing the ultimate sleep experience to the world’s most discerning clients,” said Bradley Belen, Partner and Managing Director of the Hästens business in MadaLuxe Group’s home division in a statement. “We’re thrilled to bring the first Hästens store to Dallas, and we can’t wait to give our clientele the opportunity to experience the comfort and quality of this iconic brand for themselves.”
