Italian Fashion Label PINKO to Open U.S. Flagship in New York

PINKO, known for its prêt-à-porter collections for women, is planning a U.S. expansion and has signed a lease for a three-level retail space in New York’s SoHo district.

The location will serve as the new U.S. flagship store for the brand, which currently operates five stores in the U.S. in addition to more than 250 single-brand and franchised stores globally, and approximately 1,500 wholesale sales outlets. The brand also is currently expanding in the travel retail sector, with more than 10 retail outlets in airports.

“PINKO plans to expand its network of stores in the United States from the current six to 10 in the next three years, focusing mainly on the top 10 largest urban markets. Our new Manhattan store launches our American expansion plans,” said PINKO Chairman and CEO Pietro Negra in a statement.

Located in a 4,925-square-foot former Bed Bath & Beyond space, the SoHo flagship design concept calls for a high-energy, playful retail environment throughout the two above-ground stories of the building. The cellar level will house storage and support facilities. PINKO’s in-house creative team has developed the interior design concept, working with Brooklyn, N.Y.-based Mariotti Studio to assist its in-house designers, manage the project and develop the lighting design for the new store.


Interior design highlights will include:

  • Open-plan sales floors, with areas of interest indicated by brightly colored lilac and fuchsia carpets, with seating in similar colors;
  • Movable brass display fixtures and hanger racks throughout;
  • Track lighting by FLOS above merchandise display sections; and
  • An inflatable “air dancer” figurine in colors complementing the interior design elements to add playfulness and movement.

Rendering courtesy of PINKO

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