Impossible Foods has opened a new in-person foodservice concept in Chicago designed around its portfolio of plant-based beef, chicken and pork products.
The Impossible Quality Meats pop-up restaurant, which is stationed inside Chicago’s XMarket Food Hall, will run through the fall, offering diners a variety of quick-service dishes for all culinary tastes, including an Impossible breakfast sausage sandwich, Impossible Asian-style meatballs, Impossible nachos, Impossible bratwurst, Impossible chicken nuggets and, of course, an Impossible burger (single or double).
The restaurant even serves Oatly’s dairy-free soft-serve ice cream for dessert, with a choice of vanilla, chocolate or swirl. If visitors don’t want a pre-prepared dish, they also can purchase Impossible Foods retail products at the PlantX Bodega inside the food hall to make their own plant-based creations at home.
“Impossible began as a foodservice brand, launching our flagship beef product in 2016 with some of the best restaurants in America,” said Peter McGuinness, President and CEO of Impossible Foods, in a statement. “It’s been a natural evolution for us to create our own branded dining experience to showcase our delicious food. With Impossible Quality Meats, we wanted to offer diners a fun way to experience our food. From breakfast to lunch to dinner, we leaned into classic craveable dishes people love — like nachos, smash burgers and chili cheese dogs. Choosing meat from plants shouldn’t feel like a compromise. It’s great-tasting food, plain and simple.”
The new foodservice concept represents an extension of Impossible’s new, more “meat-forward” brand identity, which was unveiled in March 2024.
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