Aiming to make shopping for wellness products more interactive and personalized, GNC has transformed its Pittsburgh flagship into a more open and localized apothecary-style experience. The flagship, which opened on November 4, is in the historic Terminal Strip District of Pittsburgh — just a short walk from GNC’s headquarters.
The 2,455-square-foot store has been redesigned to create an open and friendly environment for customers to not only shop but be fully immersed in the wellness experience. Movable shelving and more counter space provide plenty of real estate for GNC to feature new products and samples. However, the store also is equipped with more open gathering space that will soon be used to host local events and spotlight brand partnerships.
An Ongoing Focus on Store Redesigns
The Pittsburgh store is the first store redesign that’s part of a much broader “brand evolution” to “allow for an interactive shopping experience and continuity across offerings,” according to a company statement. The flagship was also redesigned to better reflect GNC’s strong roots in the Pittsburgh community.
“Our flagship store is a reflection of GNC’s rich history and commitment to Pittsburgh,” said Nate Frazier, COO at GNC in a statement. “As part of our focus on creating a cutting-edge omnichannel experience through a customer-centric lens, we are proud to bring this seamless shopping approach to provide exceptional products and solutions that help our customers Live Well.”
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