Six Hundred Four, a Canadian sneaker brand that creates shoes based on commissioned art pieces, has launched a VR sneaker store that merges VR and e-Commerce. The VR experience allows consumers to virtually stroll around the brand’s flagship store to view original art pieces and add shoes to their shopping cart, without needing a headset.
“Typical VR experiences are limiting because they require a headset,” said James Lepp, Founder of Six Hundred Four in a statement. “You can’t type with a headset, and frankly, most people don’t even have one. We didn’t want to have those constraints. Instead, our experience can be used anywhere, any time, on any device.”
The Six Hundred Four “Sneaker Gallery” flagship store is a cross between an art gallery and a shoe store. The VR store — which was developed in partnership with Method Visual, a 360-degree photography and VR company — allows shoppers to experience the unique format anywhere they are. There is even an “Easter Egg” within the virtual store that gives visitors an exclusive discount.
“What’s most exciting is that nearly everybody can experience it right now, with practically no learning curve,” said Tim Enos, owner of Method Visual in a statement. “It’s intuitive, clean, user-friendly, and this is just the start.”
Lepp added that it’s difficult for the company to communicate Six Hundred Four’s business model to online visitors. The new virtual store makes it easier.
“You won’t find a brand like ours anywhere else in the world, so the concept is new to all of our visitors,” he said. “In the store, we can enlighten you as we guide you around. Online, however, it hasn’t been so easy. With this virtual store, online visitors will gain much more insight into what we do. At least that’s the hope.”