virtual reality

As Gen Z Gains Spending Power, Luxury Brands Go Big with Digital

Once reserved for an ultra-affluent clientele with disposable income to spend on shopping trips in the world’s most fashionable cities, the luxury…

The Art of Integrating UX and Interior Design Through Apps

The concept of interior design dates back over 3,000 years to the practice of feng shui, utilizing design styles within our space…

Exclusive Q&A: The 9 Themes Shaping the Future of DTC

2021 was a critical year for the direct-to-consumer (DTC) space. With consumers’ rapid shift to ecommerce channels, DTC players had to navigate…

Charlotte Tilbury Steps Further into the Metaverse with Virtual Group Shopping

Beauty brand Charlotte Tilbury has become the first retailer to debut the new Shop with Friends ecommerce functionality from Obsess, which allows…

The Facebook Rebrand and What it Means for “Metaverse Commerce”

Mark Zuckerberg followed up his broad-reaching announcement about the future of the company formerly called Facebook with a widely expected rebrand. The…

La-Z-Boy Delivers 3D Product Customization And Room Planning, Launches VR For Associates

La-Z-Boy has adopted augmented reality (AR), 3D product configuration and 3D room planning solutions for its brick-and-mortar and online stores, in partnership…

Sofia Kaman Debuts ‘My Treasure’ Try-It-On App For Jewelry Shoppers

Sofia Kaman Fine Jewels has debuted a new augmented reality (AR) app on its web site called My Treasure, which enables customers…

More Than Meets The Eye: AR And VR’s Power To Transform The Retail Store

Retailers today are incorporating innovative technology to solve critical business challenges, while also working to refresh brick-and-mortar locations to wow in-store guests….

Despite Hype, 60% Of Shoppers Still Haven’t Experienced VR/AR Technologies In-Store

Although 46% of retailers say they plan to deploy AR or VR solutions by 2020, it appears that real-world deployment of these…

Augmented And Virtual Reality’s Monumental Impact On The Retail Supply Chain

In today’s digital era, consumer expectations are constantly evolving, putting more pressure than ever on retailers to up-level the customer experience. To…