La-Z-Boy Delivers 3D Product Customization And Room Planning, Launches VR For Associates

La-Z-Boy has adopted augmented reality (AR), 3D product configuration and 3D room planning solutions for its brick-and-mortar and online stores, in partnership with Marxent. Additionally, the furniture retailer has just installed virtual reality (VR) solutions for its store associates and professional designers.

Marxent 3D Cloud powers the La-Z-Boy 360 Product Viewer with 3D Product Configurator, which is designed to allow consumers to customize and explore products with 360 Product Spins. The shoppers can use the viewer to visit the product page of the chair style that they prefer, then add or change upholstery selections and details in real time before adding the final configured product to the cart.

Additionally, La-Z-Boy now offers 3D Room Planners on the web for home use and on iPads for store associates. La-Z-Boy designers use these applications to develop and deliver interior design concepts to clients.


“3D is woven throughout the La-Z-Boy customer experience, both online and in-store,” said Eli Winkler, Chief Marketing Officer for La-Z-Boy in a statement. “When we saw that 3D was becoming central to our customer experience, we knew it made sense to build all of our 3D experiences off of a single platform. Marxent’s 3D Cloud has allowed La-Z-Boy to successfully launch and manage several game-changing 3D content initiatives with remarkable efficiency by deploying the same 3D assets across multiple customer touch points and applications.”

With the new VR capability, La-Z-Boy enables associates and designers to link the 3D rooms designed on the iPad to a VR headset with the touch of a button, giving customers the opportunity to walk around and experience their space.

Earlier in 2019, the retailer launched the La-Z-Boy AR iOS App, available exclusively in the Apple App Store, which is designed to allow customers to preview a wide variety of La-Z-Boy furniture in AR. Users see exactly how their new furniture will fit in their home and can save images for texting, email or social media posting.

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