Gift Shop Operator Event Network Begins Transition to Mobile POS

Gift shop operator Event Network is rolling out Oracle's mobile POS and cloud solutions.
The Lincoln Park Zoo gift shop in Chicago, operated by Event Network.

Destination retailer Event Network — which operates gift shops for aquariums, zoos, museums, science centers, botanical gardens and other cultural attractions — has upgraded to a mobile point-of-service (POS) system and adopted a new cloud infrastructure as it continues its digital transformation.

With the upgrade to Oracle Retail’s Xstore POS and adoption of Oracle Retail Xstore Office cloud services, Event Network’s associates are better able to assist guests throughout their shopping journey and offer services such as dynamic currency conversion that are important for a retail operation where many customers are international tourists. In moving many of its operations to the cloud, the company will also be able to continue to scale its offerings to keep up with the fast-changing needs of today’s consumers.

Event Network has already gone live with a pilot of the new systems in one location and plans to continue its rollout to select additional locations this summer, followed by more than 100 stores in the fall.

“As visitors return to cultural destinations in droves, we are committed to delivering an optimal store experience and guest service excellence,” said Ryan Close, Chief Technology Officer at Event Network in a statement.


Mobile POS is becoming an increasingly popular option for retailers looking to “unchain” associates from the traditional cash wrap and create more interactive, seamless shopping trips for customers. Apple Retail stores were among the first to roll out mobile POS solutions, and many other retailers including Vitamin Shoppe and Sephora are now following suit.

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