Personalization

Adobe Experience Cloud Adds Fluid Personalization, Smart Imaging Capabilities

Adobe is unveiling new capabilities for its Adobe Experience Cloud, a suite of solutions designed to boost shopper experiences through advertising, analytics…

L’Oréal Brings Digital Personalization To Hong Kong Millennials

L’Oréal has selected Emarsys, a global marketing cloud company, to support its digital transformation strategy by providing highly personalized and automated marketing to…

Metro Shoes Taps IBM Watson To Streamline Inventory Management, Personalization

Indian footwear retailer Metro Shoes is launching a digital commerce platform powered by Watson Customer Engagement hosted on IBM Cloud. The platform…

40% Of Personalization Strategies Fall Short

Although consumer demands for personalized experiences continues to rise, many retailers still make shoppers jump through hoops to get it. As many…

SmarterHQ Brings Personalization To Oracle Commerce Cloud Customers

SmarterHQ has revealed that its personalization technology is now available in the Oracle Cloud Marketplace for Oracle Commerce Cloud customers. The platform is designed…

How Retailers Can Set Themselves Up For Successful Personalization At Scale

Q: How should a retailer structure its team internally to drive the best results with personalization? When is it time to think…

With Personalization, Retailers Will Fix Big Data Misses

For retailers, Big Data represents the marketing renaissance that never arrived. Data science made remarkable strides over the past decade, with retailers…

Giant Eagle Taps Symphony EYC For Personalization, Promo Upgrades

Giant Eagle, a family-operated supermarket company, has signed a multi-year contract with Symphony EYC. The retailer will leverage Symphony’s solutions for customer…

Listrak Unveils Content Personalization Tool

Listrak has launched Content Personalization — the newest addition to its growing Personalization Suite — which is designed to enable digital marketers to…

Demystifying Personalization

In an ideal world, every interaction with a consumer would be certain. We’d not only instantly process everything about them — where…

Online Retailers Teach Personalization, Mobile & Convenience To Brick-And-Mortar Competitors

Recent headlines in both the trade and mainstream press have been full of variations on the same theme: Brick-And-Mortar Retail Is Dying!…

Kibo Adds New Features To Personalization Platform

Kibo has unveiled two new personalization capabilities within its Real-Time Individualization platform: Buy It Again and Real-Time Trending. The features are designed…

Get ready for the holidays with the Holiday ThinkTank! Find must-read articles, webinars, videos, and expert tips on everything from trends to marketing, in-store ideas, ecomm, fulfillment, and customer service. It’s all free and available anytime—so you can plan, prep, and win the season your way.