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Kibo Buys Monetate, Expanding Personalization Capabilities

Kibo Buys Monetate, Expanding Personalization Capabilities

Kibo will acquire the testing and personalization optimization solution provider Monetate for an undisclosed sum. The purchase, which follows Kibo’s acquisition of Certona in February, is designed to extend the reach of Kibo’s end-to-end cloud commerce platform.

The addition of Monetate will enable Kibo to offer A/B and multivariate testing, content personalization, audience building and targeting functionalities, delivered via a self-serve user interface designed for merchandisers and marketers. Monetate clients will gain access to Kibo Order Management and e-Commerce solutions along with Certona personalization recommendations and search solutions.

“With Monetate, we recognized the opportunity to acquire a market leader in discovery, segmentation, testing, measurement and optimization,” said David Post, CEO of Kibo in a statement. “Through the combination of Certona and Monetate, we’ve created a leading personalization engine in the market, which will enable retailers to make the most of customer intent-driven data, deliver exceptional content experiences and measure incrementality to optimize customer lifetime value at scale.”

Kibo clients include more than 600 B2B and consumer retailers and brands that use its cloud commerce platform to power unified commerce and omnichannel fulfillment strategies. Monetate, founded in 2008, offers an AI-powered Personalization Engine that helps brands connect multiple data sources to improve decision-making around interactions with each customer. Clients include QVC, Newegg, Timberland, Carnival and The North Face.

“Monetate continues to be committed to providing our clients with capabilities to deliver the best experiences for their customers in every interaction over time,” said Stephen Collins, CEO of Monetate in a statement. “The opportunity to become part of a larger commerce platform with complementary products is exciting for both our clients and employees.”

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