As more consumers take advantage of stay-at-home time to explore their talents, Fender, the iconic instrument brand and DTC retailer, is rolling out free, flexible payment options to help more musicians learn to play, improve their skills and own an instrument.
After receiving “overwhelming” response to its three-month promotion for free online guitar, bass and ukulele lessons, Fender has extended the offer to the first 1 million people who sign up to learn on the Fender Play platform.
Through payment platform Klarna, Fender is offering customers the option to pay for Fender instruments, accessories or gear in four interest-free installments, or to obtain low-interest financing for up to 36 months. “We are always looking for ways to make music accessible to more people with our dealer partners and directly through Fender,” said Tammy Van Donk, Fender’s EVP of Sales, Americas and EMEA in a statement. She added that the new payment options can help “musicians of all levels to explore creativity and continue their musical journey.”
In addition, in partnership with Fender, Klarna is running a sweepstakes on its social media channels for the chance to win a Classic Vibe ’70s Stratocaster.
“In recent weeks, we’ve seen musical instrument purchases made through Klarna’s app in the U.S. increase significantly,” said David Sykes, Head of U.S. at Klarna in a statement. The company’s partnership with Fender is designed to give buyers a “greater level of financial control and flexibility,” he added.