Omnichannel / Cross-Channel Strategies

Cross-Channel Strategies offers readers an inside look at the successful cross-channel promotions, campaigns and programs employed by industry leaders. Retailers across industry segments and regions are adopting unique and innovative approaches to reaching today’s cross-channel consumers. Subscribe to the feed and stay in touch with the latest retail happenings.

Web Growing As First Touchpoint For Shoppers Looking To Channel-Hop

Consumers are increasingly using the Web as a first touchpoint and want to channel-hop to complete their purchase, a recent survey conducted by Opinion Research Corp. on behalf of Sterling Commerce confirmed. In addition, the survey concluded that “high value” consumers have made cross-channel shopping a pre-requisite for committing their loyalty and share of wallet to a retailer.
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