Expanding overseas can be formidable even for well-established brands. Retailers have to contend with different languages, cultures and tax laws, as well as sheer physical distances and the challenge of coordinating operations across time zones. UNTUCKit had one advantage going in: customers from its target country already have shown interest in its apparel products. UK residents top the list of non-U.S. visitors who shop at UNTUCKit’s North American stores or order shirts online from their home countries, according to UNTUCKit Founder Chris Riccobono. UNTUCKit is building on this momentum with a dedicated UK web site and two physical locations in London, with plans to expand further into Europe in 2020 and 2021.