Nordstrom is aiming to expand its omnichannel fulfillment options by testing curbside pickup in 20 locations nationwide.
Currently, the department store retailer offers a buy online, pickup in-store option, so consumers can receive their e-Commerce purchases faster. But in an effort to compete with online pure-plays offering same-day delivery, Nordstrom is making curbside pickup available in a number of test locations, including in the Seattle area, according to GeekWire.
Customers can call or text a participating location as they approach a store. An employee will then bring the purchase outside to the customer. The curbside pickup service also is available for consumers who are picking up orders from men’s alterations.