As the mobile space continues to develop, more consumers are relying on their phones to browse retail collections, read product reviews and research potential purchases. Many retailers are adopting new technologies that provide an improved view of inventory that helps to reinforce shoppers’ buying decisions.
In order to improve the quality of customer-product engagement and increase the likelihood of a purchase, InCase Designs, a bag, iPhone, iPod and laptop case retailer, teamed with visual content provider KSC Kreate to integrate new product imagery equipped with a complete 360-degree view and zooming. The solution also features built-in analytics software to help retailers keep track of user experience and browsing time.
Prior to the implementation of KSC Kreate imagery, InCase shoppers spent an average of 30 seconds viewing a product, reported Frank Balle, Director of Consumer Sales and Support at InCase Designs. Since implementing the system more than a year ago, browsing has “increased three-fold,” he noted.
“We were looking to provide a more dynamic online experience that included improved product interaction for our customers,” Balle said. “The 360-degree photography software allows users to get close to the products and view them as if they were in a store.”
Creating A Mobile Viewing Experience
With a platform that doesn’t require plug-ins or Flash programs, shoppers can view the re-vamped InCase catalog through iPad, iPhone, Android and Blackberry devices.
By replicating the brick-and-mortar shopping experience and making shopping more enjoyable through different and innovative technologies, the web retailer gained consumer trust and increased overall inventory exposure. “Customers spend more time with a product, and the more time customers spend with a product the higher the likelihood that they are going to purchase it,” said Brad Tuckman, President of KSC Kreate. “The enhanced product views also help customers to develop trust in the brand, and that trust results in increased conversion rates.”
Tuckman explained that the 360-degree interactive experience can be a key differentiator between retailers’ online customer experience. “…The imagery is what the consumer relies upon to make their purchasing decisions,” he said. “Rich media, from interactive tools to 360-imagery to video, is increasingly important for retailers who want to grow their market share.”
To date, InCase has applied the 360-degree image program to more than 200 product pages, and plans to extend the technology to more images in the near future.