Diane Von Furstenberg Deploys Omnichannel Platform To Streamline Store Operations

Diane von Furstenberg (DVF) will implement the NewStore Omnichannel Platform in its retail stores later this year, complementing its Salesforce Commerce Cloud e-Commerce business to power omnichannel operations and improve the overall brand experience. The luxury fashion brand will roll out the system across its global footprint of 86 owned and partnered stores, including 450 POS platforms.

With the NewStore platform’s connected order management and mobile point of service capabilities, DVF aims to simplify its enterprise technology footprint. Specifically, the retailer seeks to streamline systems and processes for store associates, turning clunky manual workflows into more efficient omnichannel services — all on an iPhone.

At the same time, DVF wants to benefit from optimized inventory management and store fulfillment, lifting these responsibilities from its retail team by largely automating the processes.

DVF will implement all NewStore Omnichannel Platform solutions including:


  • Endless Aisle;
  • Clienteling;
  • Store Fulfillment;
  • Inventory Management;
  • Mobile Checkout; and
  • Omnichannel Insights.

“Enhancing DVF’s point of service system is a significant priority for the future of our business, and after extensive due diligence it became clear that NewStore was the premium choice for our brand,” said Sandra Campos, CEO, Diane von Furstenberg in a statement. “Their ability to offer innovative solutions across omnichannel, inventory management and data capture allow for a faster, more customer-centric experience.”



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