Context Optional Announces Social Marketing Solution for Retailers

Social marketing software provider Context Optional recently announced the launch of a new set of tools designed specifically for retailers as part of the company’s Social Marketing Suite, an integrated software as a service (SaaS) solution for building, monitoring and managing brand presence on Facebook.

Working with leading retail brands, Context Optional created a solutio designed to offer integrated publishing and application creation tools to help clients engage with customers through multiple touch points. The tools are designed to enable retailers to showcase and promote products, distribute special discounts, target customers by location and publish applications to both brand Pages and the News Feed.


The Social Marketing Suite retail offerings includes multiple applications that are designed to create dynamic coupons, polls, sweepstakes and product catalogs to publish on a Facebook Page an in the stream. The solutions are designed to give users the power to print coupons from the news feed and send them to their mobile phones.

From a publishing standpoint, the solutions are designed to enable retailers to target and customize messages to fans based on their location, as well as schedule and publish images, video and links to the stream with built-in tracking. The platform offers detailed analytics designed to track fan growth, measure consumer engagement over time and compare campaign results.

According to eMarketer, one of the most important factors that leads a user to fan a brand on Facebook involves the potential for receiving discounts (not to mention exclusive content).  As more retailers adopt social media marketing as an indispensible form of communication with their customers, Context Optional’s Social Marketing Suite is designed to provide retailers with an advanced, scalable and efficient tool for quickly building and launching any number of customer-facing initiatives on Facebook.

“Context Optional is extremely keen on providing innovative solutions for our community-driven business to maximize its impact on Facebook and reach our social marketing growth objectives,” said Cam Balzer, Vice President of Marketing at Threadless. “Stream apps, especially polls and coupons, are going to be invaluable for us to engage our Facebook friends and deepen those relationships. Plus the ability to manage it all from one dashboard is awesome.”

“We worked closely with a dozen retail partners to create a set of solutions that would address their most requested features, particularly those associated with geo-targeting and deeper engagement,” said Kevin Barenblat, CEO and co-founder, Context Optional. “By understanding their customer acquisition and retention goals, we have created the most comprehensive social marketing toolkit for retailers available on the market.”


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