eMarketer

How Brands Can Navigate the Social Platform Ecommerce Boom

Navigating the past two years of digital changes has been a challenging yet invigorating time for brands and social media users alike….

5 Trends Driving the Future of Ecommerce Innovation

Retail experts and practitioners gathered virtually to discuss the most pressing issues in e-retail today….

The Need for Delivery Speed Drives Holiday Hiring

Seasonal hiring provides a window into retailers’ priorities, and 2020 demonstrates both the COVID-19-powered growth in ecommerce and the need to operate…

How The 2020 Election Will Affect Retail’s Pre-Holiday Marketing

Every presidential election cycle, marketers prepare for the national conversation to be overtaken by politics. It’s never been a time to launch…

eMarketer: COVID-19 Retail Recovery Will Take Longer Than ‘Great Recession’ Rebound

The coronavirus will squash retail growth this year, with worldwide sales expected to drop 5.7% and U.S. sales declining at an even…

Consumer Survey Roundup: Retailers Must Demonstrate Safety Measures To Woo Shoppers Back To Stores

In the media, photos and videos show large groups of people emerging from COVID-19 shutdowns to participate in graduations, summer swimming parties…

May E-Commerce Sales Up 81%, But Total 2020 Retail Sales Still Expected To Drop 10.5%

Brick-and-mortar stores are beginning to reopen in some geographies, but e-Commerce is still riding high: online retail transactions grew 81% year-over-year in…

Amazon Boosts Q1 Sales 25.4%; Bezos Plans $4B In Q2 COVID-19 Expenditures

To virtually no one’s surprise, Amazon saw a dramatic increase in its net retail sales during the first weeks of the coronavirus…

Holiday Sales Could Exceed $1 Trillion For The First Time

Holiday spending in the U.S. could top $1 trillion for the first time this year, according to data from eMarketer. The firm…

Retail Sales Projected To Grow Between 3.7% And 4.4% In 2018

The National Retail Federation (NRF) unveiled its 2018 economic forecast, projecting annual U.S. retail sales will increase between 3.8% and 4.4% over…

14.9% Of U.S. Web Users Connect Exclusively Via Mobile

As retailers create and evaluate their customer experience and engagement strategies, the pervasive use of mobile devices must always be kept top-of-mind….