eMarketer

Grocery’s Future: Retail Media Integration Across In-Store and Online Channels

The retail media boom has been booming, and no sector is as exciting as grocery. Filling a grocery cart is perhaps the…

Dupe Culture Goes Mainstream Even as Brands Seek to Differentiate the ‘Real’ Thing

Copies of branded items, particularly those with higher price tags, have been around for scores (possibly hundreds) of years, but until fairly…

Strategic Synergy: Combining Contextual Advertising, Commerce Media and Marketing Data

Today, brands are continuously seeking innovative strategies to effectively reach and engage their target audiences, and commerce media has emerged as a…

How Network Detection and Response Can Protect Retailers from Cybercrime

The past year has been brutal for big retailers when it comes to cybercrime. Breaches have compromised customer records, disrupted online sales…

How Programmatic Media Buying is Leveling the Playing Field for Smaller Retail Media Networks

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying…

Unwrap New Holiday Shoppers in 2024: The Gift of In-App Advertising

With a shorter-than-usual holiday shopping season ahead, competition for share of wallet will be exceptionally fierce. In addition to the compressed retail…

From Omnichannel to Polychannel: How FMCG Shopping is Changing

With COVID-19 cases dropping in 2022, shoppers returned to physical stores, including supermarkets, while maintaining some of their e-shopping habits acquired in…

A How-To Guide for Navigating the Fragmentation of the Retail Media Landscape

The retail media landscape has rapidly transformed from a niche digital advertising avenue to a significant force, challenging even the dominance of…

Decoding the Algorithms of Amazon: Understanding How Consumer Demand Impacts Ecommerce

It’s hard to remember, but before the roads were filled with Amazon trucks delivering our packages in two days or less, we…

The Untapped Potential of Audio in Retail Media Networks

CMOs are working with limited spending power, prompting a critical examination of resource allocation and a quest for cost-effective yet high-impact solutions….

When Customers Aren’t Holiday Shopping, They’ll be Streaming

The winter holiday season is a critical time for retail. November and December holiday sales average around 19% of total retail sales,…

Q4 Could Be Huge, But Most Retailers Have a Blind Spot

Despite global economic concerns, consumer spending has remained robust throughout 2023, and retailers are looking forward to a blockbuster Q4 full of…

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

eMarketer

Grocery’s Future: Retail Media Integration Across In-Store and Online Channels

Dupe Culture Goes Mainstream Even as Brands Seek to Differentiate the ‘Real’ Thing

Strategic Synergy: Combining Contextual Advertising, Commerce Media and Marketing Data

How Network Detection and Response Can Protect Retailers from Cybercrime

How Programmatic Media Buying is Leveling the Playing Field for Smaller Retail Media Networks

Unwrap New Holiday Shoppers in 2024: The Gift of In-App Advertising

From Omnichannel to Polychannel: How FMCG Shopping is Changing

A How-To Guide for Navigating the Fragmentation of the Retail Media Landscape

Decoding the Algorithms of Amazon: Understanding How Consumer Demand Impacts Ecommerce

The Untapped Potential of Audio in Retail Media Networks

When Customers Aren’t Holiday Shopping, They’ll be Streaming

Q4 Could Be Huge, But Most Retailers Have a Blind Spot

Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing

The Advertiser Action Plan

Shoptalk 2025

SubSummit

Outdoor Retailer Summer & ODI

CommerceNext

FUTR North America

Uncovering What’s Next in Retail

Access The Media Kit

Interests:

Access Our Editorial Calendar