How Network Detection and Response Can Protect Retailers from Cybercrime
The past year has been brutal for big retailers when it comes to cybercrime. Breaches have compromised customer…
Executive Viewpoints November 27
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How Programmatic Media Buying is Leveling the Playing Field for Smaller Retail Media Networks
It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely…
Executive Viewpoints November 20
Unwrap New Holiday Shoppers in 2024: The Gift of In-App Advertising
With a shorter-than-usual holiday shopping season ahead, competition for share of wallet will be exceptionally fierce. In addition…
Executive Viewpoints October 29
From Omnichannel to Polychannel: How FMCG Shopping is Changing
With COVID-19 cases dropping in 2022, shoppers returned to physical stores, including supermarkets, while maintaining some of their…
Executive Viewpoints October 25
A How-To Guide for Navigating the Fragmentation of the Retail Media Landscape
The retail media landscape has rapidly transformed from a niche digital advertising avenue to a significant force, challenging…
Executive Viewpoints October 10
Decoding the Algorithms of Amazon: Understanding How Consumer Demand Impacts Ecommerce
It’s hard to remember, but before the roads were filled with Amazon trucks delivering our packages in two…
Executive Viewpoints February 13
The Untapped Potential of Audio in Retail Media Networks
CMOs are working with limited spending power, prompting a critical examination of resource allocation and a quest for…
Executive Viewpoints January 9
When Customers Aren’t Holiday Shopping, They’ll be Streaming
The winter holiday season is a critical time for retail. November and December holiday sales average around 19%…
Executive Viewpoints November 21
Q4 Could Be Huge, But Most Retailers Have a Blind Spot
Despite global economic concerns, consumer spending has remained robust throughout 2023, and retailers are looking forward to a…
Executive Viewpoints October 10Top Stories
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