As retailers continue to develop technology strategies that cater to the savvy shopper, mobile smart phones have become a goldmine for engagement, communication and commerce. The demand for mobile technology and strategies is thriving, as AT&T yesterday announced a new service, Digby Mobile Commerce from AT&T, created specifically for retailers to help them design, deploy and manage mobile commerce web sites and rich applications optimized for smart phones.
According to the recent Forrester Research Inc. report, 2011 U.S. Mobile Marketing Predictions, “smart phones have fundamentally changed consumers’ mobile behavior, exposing them to a broad range of media channels — like email, Internet browsing and apps — to engage with right from their pockets. The brisk consumer adoption rates of these media devices have changed the mobile marketing ecosystem as well and will continue to do so by adding more marketing opportunities and greater reach year after year.”
AT&T’s existing mobile retail solutions include: AT&T Mobile Barcode Services, AT&T Global Messaging Suite, AT&T Digital Signage and ShopAlerts by AT&T. The wireless carrier is extending its offerings with the Digby Mobile Commerce to empower retailers with another means to reach consumers and make mobile devices a “virtual sales representative” with access to product information, reviews and promotions.
To enhance the user-friendly aspect of the offering, , Digby Mobile Commerce from AT&T provides a single platform designed to work across a variety of mobile operating systems. Retailers can integrate the solution into an overall mobile strategy to provide customers with information, pictures of products, rich media and an enhanced shopping experience following a quick barcode scan.
“By adding Digby Mobile Commerce Solutions to our portfolio of Mobile Marketing Solutions, we’re able to offer retailers a comprehensive set of services for promoting, merchandising, and selling product through a mobile channel,” said Chris Hill, Vice President, Advanced Mobility Solutions, AT&T Business Solutions. “Digby mobile and in-store application development and mobile commerce features, combined with AT&T’s retail industry consulting practice and mobile marketing solutions, give retail companies exactly what they need to engage potential customers who are on-the-go and in the store.”
Retailers using Digby also can offer applications to customers that encourage loyal shoppers to connect regularly with their favorite brands and conveniently shop and make purchases. Companies can automatically send exclusive promotions and new product information to app users when they walk into connected stores ― bringing advertising closer to the point of sale.
To protect consumers’ online transactions, Digby Mobile Commerce from AT&T has achieved Payment Card Industry (PCI) Level 1 certification. Personal data and credit card information remains confidential when using Digby Mobile Commerce web sites and applications.
Additionally, Digby Mobile Commerce from AT&T allows retailers to gain visibility into their bottom-line success by offering analytics to evaluate Return on Investment (ROI) benefits and consumer traffic statistics.
“Digby is pleased to provide AT&T’s business customers with a comprehensive platform to create rich and personal mobile experiences, so retailers can interact with mobile consumers ― virtually anytime and anywhere,” said David Sikora, President and CEO of Digby. “By joining forces with AT&T, we can help retailers take a strategic approach in enabling mobile commerce and mobile in-store customer engagement.”
In other Digby news, the company recently announced the launch of a mobile optimized web site for Brooks Brothers, America’s oldest clothing retailer. Brooks Brothers customers can now quickly and easily search, review and buy products from the retailer directly from their mobile devices.